Working as a Team

It's amazing what can be accomplished when people come together to achieve something great. When Amy Snow contacted me, she was looking for help creating a brand and website that would attract her target audience: college and professional athletes transitioning to a new career.

After researching her market, we came up with an awesome concept for her website: take photographs of athletes playing their sport and take photographs of them in their new professional role. Then blend those photos together. Amy partnered with photographer JJ McCleary and together we created this:


From our initial design meeting to the photos that were created and the slew of excited emails that I received, teamwork has been the common theme throughout this design project. Amy was so fun to work with. She was timely, responsive, and had fantastic ideas for promoting her site.

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Once we had finalized Amy's new brand, I re-branded her workbook: Redefine your Game.  Amy and I also created a mini workbook: Transitioning from an Athlete to a Thriving Career. This free guide is available on her website, and is packed with helpful information.

Finally, I used all the content and collateral to build Amy's website. The site showcases lots with action photography, which not only appeal to her audience, but also highlight the positive impact that Amy has on her clients' lives. The screenshost below don't do it justice, so I encourage you to head on over to and check it out for yourself.