I've had a lot of people ask me lately why I'm moving all my clients over to Squarespace. I realized I've typed the following email so many times, I figured it would make sense to just create a quick blog to explain my reasons.
So here it goes....
The designs are clean, modern, and impressive
Any template yields a gorgeous website with Squarespace. They have professional templates that are easy to customize to fit anyone's needs and still be unique.
The interface is easy to use
I give my clients a one-hour lesson where we share our screens, and after about 30 minutes they have the hang of it. Setting up the sites can be a bit tricky, but editing text, maintaining your blog, swapping out photos, etc. could be accomplished by a baby...ok, young child, or busy professional trying to manage 100 other tasks
Because we access the internet on so many different devices, there's no point in creating a website that isn't responsive today. All the templates are responsive and look great on mobile (where most of your visitors will be looking) and edits are automatically updated at every breakpoint on the site (a huge timesaver for the website creator, which means it's faster and cheaper to create with Squarespace)
Squarespace was designed with social integration in mind, therefore connecting your social media accounts will be breezy and they integrate with Squarespace's blogging engine as well, which reduces work on your end!
Security and Support
This is something a lot of people forget, but it's vital that you have a secure platform. Wordpress sites get hacked all the time and it can be devastating for your business. There are additional security systems you can put in place, but they cost additional money. Squarespace has it all built in so you don't have to worry. They also have an incredible (and friendly) support team to help you at anytime, so if for some reason you can't reach me or if there's a question I'm stumped on, all is not lost- we can contact support. I also provide email and phone support for my clients for the first six months (roughly 5 hours total- usually more than enough for clients) in case you ever have a question, need help, or want to make minor edits and changes.
SEO made Simple
Squarespace makes SEO a snap as they SEO integrations that are easy to use. There are additional steps that need to be taken outside of SEO to improve your visibility, but for SEO, Squarespace makes it easy to optimize.
Clients are able to pay Squarespace directly, and hosting is very affordable.
I'm a part of their "Inner Circle" team cause I've made so many websites with them, so my clients get a little discount and it comes out to $9/month for their basic plan, which is a great deal, especially considering their support team. I've never encountered another hosting service with a support team as good as Squarespaces.
I recommend Mailchimp for your newletters, and blog signups. I used Mailchimp for years when I created the email newsletters for a large university, and have been telling my clients about it, so I was thrilled Squarespace integrates very well with it (not true of all platforms). Mailchimp is free for your first 2000 subscribers and is easy to learn. There are many platforms to choose from when it comes to marketing, but Mailchimp is, in my opinion, the easiest (and most fun) to use, and it's free!
Squarespace has a built in Permissions system, which allows you to add collaborators and set their permission levels. This is pretty handy if you want me or your IT support or perhaps a co-blogger on your site. They will have their own login information and you can track their changes.
With Squarespace's custom code injection, you can pretty much create anything you can dream of. There's also an active Squarespace community of fellow designers who actively post on the forum, which has been a huge help to me when it comes to doing custom code, as Squarespace support does not assist with custom html.
I could go on, but you've probably heard enough. If you ever have any questions, just let me know. I'm here to help.
Until next time,