Daisy is a local economic trading system that uses a mutual credit system... this probably sounds like gibberish... hopefully the following graphics help to clarify:
When it came to branding this system, I wanted a name that was inviting and different from its competitors. I wanted colors that were fun and playful. And in terms of the language on the website, it had to be clear, simple, and engaging.
For Daisy, we wanted a logo that stood out from the super modern, simple logos that are trending right now.