Lynn Finley Coaching

Lynn Finley came to me in need of a website that she wasn't afraid to share. She had created a website with another company and used an online freelance service to design a logo, but she wasn't satisfied with the results.

Lynn didn't feel that the site or her brand was appealing to her ideal audience: women in transition looking to connect with their inner selves. Lynn wanted a site that was soft, feminine and welcoming.

We played with several logo concepts and settled on a dandelion. Lynn loved that they symbolized growth, clarity, healing and radiance. Using the Lynn's completed Brand Workbook and her inspiration board, I crafted a brand that was both soft and sophisticated.


It was so much fun picking colors and fonts for Lynn. Once her brand was established, I helped Lynn find her voice and write a fresh About page. I also created fun images for her blog that compelled people to check it out.

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As part of setting up Lynn's blog, I also helped Lynn set up a Mailchimp account and created a template so that she could easily send her blog directly to her email subscribers.

 Social Media Header

Social Media Header

Finally, I created a Squarespace site that showcased Lynn's blog and services to potential clients. Every time Lynn or I log into her website, we find we both exclaim, "how pretty!" And that's the exact reaction she was hoping for.

Screenshots never do it justice, so I encourage you to visit Lynn at



nterested in working with me? I'd love to hear from you.